CAMP: a branding exercise (2019)

In this project, I explored the possibilities for branding 'camp' aesthetic, derived from the styles used in media such as John Waters' films and those described in Susan Sontag's essay, 'Notes on Camp'. 

​

My final project consisted of a mock website, four product mockups, three preliminary mood-boards, a color palette, primary and secondary type, an animated logo and two word marks.

​

Camp is silly, exaggerated, unapologetic, and sometimes gross and horny. I wanted to find a way to develop a new graphic language that doesn't take itself as seriously as other creative branding briefs do, upending today's visual norms.

​

Made with Adobe Illustrator and Photoshop